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    <loc>https://www.averysouthbayxmas.com/home</loc>
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    <lastmod>2024-01-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/7b4eaa75-cd61-4af1-b4ca-a35d1788933c/AVSBX+year+3+art.png</image:loc>
      <image:title>Home - Welcome to our annual A Very South Bay Xmas!</image:title>
      <image:caption>A Very South Bay Xmas is a two part fundraiser: A Christmas compilation album (Get the Third Edition Album here!) from various South Bay artists featuring original holiday songs. A live music event with local vendors, flash tattoos, food, photos with Santa, hours of live music, beer and so much more. The best part is, 100% of album and ticket sales are donated to the Love Like Lexi Foundation. The album driving the fundraiser features artists whose genres range from Punk Rock, Country, Indie, Alternative to Pop with the purpose of binding together to raise money for research in immunotherapy, which helps the body's natural immune cells recognize cancer as unauthorized and fight against it. Artwork by Evan Wyatt @thekidevantattoos</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/91450e3f-f67b-425f-83c4-d6468a573670/AVSBX+year+3+art.png</image:loc>
      <image:title>Home - Third Edition out now! Purchase our 5 song compilation EP featuring original holiday songs by local artists &amp; share it with your loved ones this holiday season. Remember, all album sales go directly to the Love Like Lexi Foundation.</image:title>
      <image:caption>Our first compilation album out now!</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Photo by Madison Hedgecock</image:caption>
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  <url>
    <loc>https://www.averysouthbayxmas.com/team-megg</loc>
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    <lastmod>2023-10-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/0c3c7ab2-97a9-409a-a5df-c81ee117969d/021_AVSBC.jpg</image:loc>
      <image:title>MEGG - FOUNDER / CREATOR / ARTIST MEGG, Meghan Mahowald, has been performing on stage since she was 6, attended the Los Angeles County High School for the Arts with a major in Voice and a minor in Musical Theatre, received her Bachelor’s of Music in Popular Music Performance through the Thornton School of Music as 1 of 5 vocalists accepted into the program from the University of Southern California. Since graduation, she’s been touring up and down the West Coast as well as parts of London and Nashville, releasing music under her artist name MEGG, appeared on NBC’s The Voice and teaches private voice and piano lessons. She recently released her newest single, “On My Shoulders” following the release of her EP, Here For Now and signed a Publishing Deal with Reel Muzik Werks last year. Born and raised in Redondo Beach, MEGG is no stranger to the local music scene. She has opened for Tomorrow’s Bad Seeds, Hot Water Music and The Used…to name a few. As a frequent performer at our local venues, she feels passionate about bringing the diverse music scenes the South Bay has to offer under one roof to support a local cause near and dear to her heart. MEGG has always felt a call to community and as it’s no secret how she feels about the South Bay, she is stoked to share this event for the third time as something to come together for: music and a good cause!</image:title>
      <image:caption>Insta: @meggmusic Photo by Madison Hedgecock</image:caption>
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  <url>
    <loc>https://www.averysouthbayxmas.com/mack-ogden</loc>
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    <lastmod>2023-10-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/b7613909-3944-473a-8e6d-9b5be06a28dc/029_AVSBC.jpg</image:loc>
      <image:title>Mack Ogden - EVENT PRODUCER Chicago-bred and Hilton Head raised, Mack moved to LA after receiving her BA in Acting from Columbia College Chicago. Normally you can find her in Hollywood acting, writing and dancing. She is currently writing her sixth feature film, just wrapped production on a movie and is diving into her second year of music, thanks to AVSBX. This is her fifth fundraiser she’s produced, following the multiple show, sold out Vagina Monologues fundraiser for Peace Over Violence and a play she co-wrote, The Rhythm of Mourning. Mack is so stoked to be adopted by the South Bay for another year of AVSBX!</image:title>
      <image:caption>Insta: @macksplaining Photo by Madison Hedgecock</image:caption>
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  <url>
    <loc>https://www.averysouthbayxmas.com/team-caseyelliott</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2022-11-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/cbd1aa1d-c6a2-496b-85d7-93fd9a4b1b33/Facetune_14-11-2022-08-57-43.JPG</image:loc>
      <image:title>Casey Elliott - Lomita Alehouse Owner Casey alongside husband Sean are the proud owners of the Lomita Alehouse. Born and raised in the South Bay, Casey is thrilled to be on the team this year bringing awareness to alternate non-toxic therapies to chemo for children. As a Mother of 4, this is a very important issue and something she is excited to raise money for. - Lomita Alehouse is a beer and wine bar that focuses on quality craft beer – especially local craft. The South Bay has a plethora of great breweries and with 16 taps, were a one stop shop for all your favorites.  Our constantly changing beer list features a wide range of styles and flavors, and we aim to always have a “something for everybody” lineup. We are, at our core, a neighborhood bar. Yet we strive to be more than that. We strive to be a place where new friends are treated like old friends and everybody is welcome. We’re a beer geek’s haven, a local sports fan’s paradise, and an outlet for incredible local musical talent. We provide a venue to exchange ideas, to celebrate or commiserate, or to just relax at the end of a long day. Come, join us for the event and see for yourself!</image:title>
      <image:caption>insta: @alehouselomita</image:caption>
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    <loc>https://www.averysouthbayxmas.com/team-1-1</loc>
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    <lastmod>2023-11-08</lastmod>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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  <url>
    <loc>https://www.averysouthbayxmas.com/madison-hedgecock</loc>
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    <lastmod>2023-10-04</lastmod>
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      <image:title>Madison Hedgecock - PHOTOGRAPHER Madison Hedgecock was born and raised in Redondo Beach California, a suburb of Los Angeles. From the age of nine he would run around with his dad’s camcorder, filming his friends skateboarding, going surfing, doing pranks, and skits with his friends, trying to emulate the things he saw on MTV. By the age of 15 he was already working on set, assisting for campaigns, editorials, and celebrity photo shoots until he went to College at UCSD. This is where he began to photograph parties, concerts, and snowboarding events for the USCSA. After college, he moved back to Redondo Beach and shot BTS for Access Hollywood while at night shooting comedy shows all around Los Angeles. From there he moved into portraiture and lifestyle photography. He shoots regularly with a team of Musicians and Artists at Ten Times Talent and lives with his wife in Silverlake with his dog Charlie. Madison Hedgecock has shot for Adidas, Topo Chico, Sol Cerveza, Netflix, San Antonio Shoes, Pulp Pantry, Later Days Coffee and has been featured in LA Weekly, Artells Magazine, Photohouse, and Hollyway Magazine.</image:title>
      <image:caption>insta: @mghphoto_</image:caption>
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  <url>
    <loc>https://www.averysouthbayxmas.com/chris-davis</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-10-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/183a278b-8b1a-498a-a2d9-d95d1ff0001c/013_AVSBC.jpg</image:loc>
      <image:title>Chris Davis - Director of Sponsorship and Love Like Lexi Board Member The South Bay became my home when my family moved to Palos Verdes in 1996, I was fourteen years old. I was instantly captivated by the culture and astounding differences from New York that this place had to offer, and I settled into “the beach life,” very easily. I joined The Marines after graduating from Peninsula High School in 2000 and spent most of my five-year enlistment overseas. After being discharged from The Marines, I settled in Redondo Beach in an apartment with some friends. It was then that I met Adam Walker at Knob Hill on the volleyball courts and would soon after, meet Christy. Adam and I have been friends since then (about 2006), and I am closer with his family now more than ever. I lived across the street from Adam and Christy when they brought little Lexi home and I sold them their first home in Temecula, which is when I really got to know Lexi and see how amazing she really is. Always smiling, always dancing, and always bringing smiles to the faces of everyone she met, Lexi embodied everything that we should all strive to be. I was honored when Adam and Christy asked me to be on the board of the Love Like Lexi Foundation and I am looking forward to watching it grow and help all the children suffering from this terrible disease. A Very South Bay Xmas is an amazing event and the perfect way to start spreading the word about this great foundation that will be on the front lines of combating this horrible childhood illness.</image:title>
      <image:caption>Insta: @chrisdavis_re Photo by Madison Hedgecock</image:caption>
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    <loc>https://www.averysouthbayxmas.com/team</loc>
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    <lastmod>2021-11-13</lastmod>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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      <image:title>Team</image:title>
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  <url>
    <loc>https://www.averysouthbayxmas.com/team-evanwyatt</loc>
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    <lastmod>2023-10-04</lastmod>
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      <image:title>Evan Wyatt - ARTIST Insta: @thekidevantattoos</image:title>
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  <url>
    <loc>https://www.averysouthbayxmas.com/love-like-lexi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-06</lastmod>
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      <image:title>Love Like Lexi - Love Like Lexi Foundation</image:title>
      <image:caption>Love Like Lexi is a non-profit organization established in loving memory of Lexi Lee Walker who spent the majority of her life battling stage 4 high-risk neuroblastoma until her ascent to heaven on May 12, 2021 at the age of three. As her body was going through harsh treatments and trauma, Lexi's spirit never waned and she inspired us all with her love, strength and humor throughout. Lexi shared her love freely and changed the lives of everyone she met. Her triumph and legacy can be found in a new therapy that has the potential to bring breakthrough and save the lives of future kids in her shoes - she initiated a brand new treatment option and new research for relapsed neuroblastoma. We keep her memory alive and continue her legacy by fighting cancer with the power of love and choosing to love like Lexi today and every day. The Love Like Lexi foundation supports the promising research of Child Oncologist, Dr. Shahab Asgharzadeh, a physician scientist and the principal investigator of the Asgharzadeh Laboratory at Children's Hospital Los Angeles. Dr. A was so inspired by Lexi, he started researching alternate therapies to chemo for kids such as immunotherapy, which helps the body's natural immune cells recognize cancer as unauthorized and fight against it.</image:caption>
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      <image:title>Love Like Lexi</image:title>
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    <loc>https://www.averysouthbayxmas.com/gallery-3</loc>
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    <lastmod>2023-10-06</lastmod>
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  </url>
  <url>
    <loc>https://www.averysouthbayxmas.com/mitchell-mahowald</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/4b1d3454-b93c-4024-a021-9d307b05c3a8/IMG_9494.jpeg</image:loc>
      <image:title>Mitchell Mahowald - Board of Directors TREASURER Mitchell was born and raised in Redondo Beach. He earned both a B.S. and M.S. degree in Mechanical Engineering from SDSU and UCLA respectively and is currently working as a Structural Analysis Engineer in the aerospace industry with over five years of experience in the field. Some of Mitchell’s interests/hobbies include sports, dirt bike riding, and building things. “I truly believe in the cause that the Love Like Lexi Foundation is fighting for and I’m grateful to be on the board of A Very South Bay Xmas to be able to support LLL and represent the South Bay at the same time.”</image:title>
      <image:caption>Insta: @mitchellmahowald</image:caption>
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  </url>
  <url>
    <loc>https://www.averysouthbayxmas.com/kelly-chapelle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/a7a80cc2-ac3d-48ba-af77-5bd1cc479baa/037_AVSBC.jpg</image:loc>
      <image:title>Kelly Chapelle - Event Coordinator With a passion for creating memorable experiences, Kelly Chapelle has always been a planner. After 15+ years as an in-house planner for Griffin Capital, a boutique financial services company in El Segundo and Apollo Global Management in NYC, Kelly embarked on her biggest adventure yet in February of 2023 – co-founding L&amp;K Corporate Events, a full-service and woman owned event planning company based in Manhattan Beach. Their clients range from non-profits to VC firms servicing domestic and international clients. Kelly resides in Torrance, CA with her husband and four children.</image:title>
      <image:caption>Insta: @mrschapelle Photo: Madison Hedgecock</image:caption>
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  </url>
  <url>
    <loc>https://www.averysouthbayxmas.com/christine-marshall</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/e4b0d404-1a3b-4b02-bedc-f578dfe3562f/IMG_1978.jpeg</image:loc>
      <image:title>Christine Marshall - Board of Directors SECRETARY Christine grew up as a South Bay Local &amp; has always had a passion for her community. She is greatly looking forward to being a part of the "Very Local Xmas" team. With a background in supporting businesses, she sees the joy &amp; talent that the "A Very South Bay Xmas" event brings to the community &amp; hopes to be able to help take their idea to the national level. When she's not working, you can catch her spending time with her family, at the beach, or exploring local wineries within CA.</image:title>
      <image:caption>Insta: @cmarsh1510</image:caption>
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  </url>
  <url>
    <loc>https://www.averysouthbayxmas.com/meagan-cross</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/616f531aa7ff99716e05de27/dd643549-50b4-41df-9b3f-b9c66de55e9d/1550084255620.jpeg</image:loc>
      <image:title>Meagan Cross - MEAGAN CROSS MARKETING DIRECTOR Meagan Cross is a marketing professional with a 360-degree view of the marketing landscape. She has more than 15 years’ experience in content creation and story-telling along with strategic and brand marketing. Her diverse background includes direct to consumer and B2B marketing, although her passion is in lifestyle brand-marketing. Think fitness, libations, fare and music.   Meagan started her career in Paso Robles Wine Country specializing in communications and media relations. Her most recent endeavor was as the brand marketing &amp; strategy director for Spectrum Reach where she grew the B2B brand to the advertising agency audience. She is a strategic and creative visionary which includes executing across tactics in advertising across media, organic social media, email marketing and events. She made the decision to take a “gap-year” in 2023 to spend more time with her family and consult local businesses in the South Bay. She is a Redondo Beach native, and thinks she’s really funny.</image:title>
      <image:caption>Linkedin.com/MeaganCallahanCross Instagram: @MeaganLydon</image:caption>
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  </url>
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